Sponsorships & Partnerships
Identified with Nabil Ayers, the podcast that explores family, identity, race, and culture is about to enter it’s 3rd season. So far we have released 40 episodes, reaching an audience of approximately 112,000 , and have welcomed Academy Award, Emmy, Golden Globe, and Grammy nominated guests on to the show.
Season 1 of Identified featured audio and short form video only, and pulled in 39,946 views and listens.
Season 2 saw the launch of our full video component, raising views and listens to 71,733. Close to an 80% increase from our inaugural season.
(n.b. audience number exclude social reach)
Season 3 is in post-production now, and will be our biggest yet, and we are looking to partner with a platform or brand. There will be a multitude of different sponsorship opportunities available, across audio, video, social, newsletter, and our live events.
Custom packages and placements can be arranged, in addition to a full-platform sponsorship.
Explore Season Three.
Below are the guests that have already been recorded, or confirmed for Season 3 of Identified. Below you will see there YouTube and Instagram audience reach, our two main methods of show distribution. These numbers do not include X, Facebook, Threads, or Blue Sky.
Matt Berninger of The National
Combined Reach: 1.03m
IG (680,000), YT (350,000)
Michelle Zauner of Japanese Breakfast
Combined Reach: 715,000
IG (563,000), YT (152,000)
X-Ambassadors
Combined Reach: 1.67m
IG (237,000), YT (1.44m)
Brendan Yates of Turnstile
Combined Reach: 1.14m
IG (904,000), YT (236,000)
Allison Russell
Combined Reach: 158,000
IG (131,000), YT (27,000)
Valerie June
Combined Reach: 172,500
IG (112,000), YT (61,500)
Nabil Elderkin
Combined Reach: 224,000
IG (224,000)
Meshell Ndegeocello
Combined Reach: 179,100
IG (120,000), YT (59,100)
Mellissa Auf Der Mar
Combined Reach: 71,100
IG (70,000), YT (1,700)
Brian Aubert (Silversun Pickups)
Combined Reach: 233,000
IG (100,000), YT (133,000)
Dayme Arocena
Combined Reach: 117,100
IG (105,000), YT (12,100)
August Ponthier
Combined Reach: 127,200
IG (113,000), YT (14,200)
Eleri Ward
Combined Reach: 79,200
IG (71,600), YT (7,600)
Billy Woods
Combined Reach: 73,600
IG (46,600), YT (27,000)
Liz Tran
Combined Reach: 145,000
IG (145,000)
Bedouine
Combined Reach: 41,900
IG (34,300), YT (7,600)
Jahi Sundance
Combined Reach: 14,700
IG (14,700)
Events.
Intimate conversations, in fascinating venues, with A-list guests. Our sponsors and partners for Season Three will have access to sponsor all four of our upcoming events. Events will be held in New York, London, Nashville, and our flagship live event during Grammy Week in Los Angeles.
So far we have held 3 events across New York and Los Angeles, all of which have sold out. All production and logistics is covered by the Identified team.
Back Catalogue Publishing.
Our content has always been designed to be evergreen, and alongside our new programming for Season Three, Identified will be publishing eight of our most exciting previous conversations in full video for the first time. Guests will include:
Nate Mendel of the Foo Fighters
Combined Reach: 9.9m
IG (5,766,000), YT (4,160,000)
Dawn Richard
Total Audience Reach: 1.06m
IG (1,000,000), YT (63,200)
Song Exploder’s Hrishikesh Hirway
Total Audience Reach: 141,000
IG (141,000)
Reggie Watts
Total Audience Reach: 561,000
IG (404,000), YT (157,000)
Ione Skye
Total Audience Reach: 76,000
IG (76,000)
Moshe Kasher
Total Audience Reach: 138,000
IG (138,000)
Geoff Rickley of Thursday
Total Audience Reach: 181,500
IG (146,000), YT (35,500)
Hermanos Gutiérrez
Total Audience Reach: 490,000
IG (370,000), YT (120,000)
New Distribution Channels.
2026 will see the launch of our new online publication, offering our audience a new way to explore the fascinating subject of family, race, culture, and identity. This is to reach a new audience through a comprehensive SEO and GEO strategy.
This content will also be distributed through a new Identified newsletter.
New Formats.
Alongside our tried and tested interviews, 2026 will see the launch of bi-weekly features exploring some of the most fascinating topics from the platform.
Our Audience.
Across all channels Identified has a subscriber/follower count of over 30,000.
Our primary distribution method is our YouTube channel has which so far amased just under 700,000 views, with a total watch time of close to 10,000 hours. We currently have an average of 150,000 monthly views on the channel.
Instagram sees an average of 65,000 monthly views.
Across both our hosts and shows native Instagram, over a 90 day period average, we reach just shy of 350,000 accounts, with an average view count of just under 730,000.
We have a core audience of 2,500 what we consider to be true fans.
Our YouTube campaigns have so far reached close to 800,000 people.
We have an 87% male audience
25–34 years = 24.4%
35–44 years = 29.7%
45–54 years = 24.0%
North America accounts for 46.9% of our audience, UK 7.3%, and RoW 45.8%.